Cadbury Dairy Milk

Cadbury Dairy MilkIntroductionCadbury Dairy Milk is one of the worlds biggest confectionery company holds number one or two positions in the 50 largest global confectionery securities industrys. They create chocolate, gum and candy brands. in that location argon nearly 50,000 employees in oer 60 countries and give their reapings in markets everywhere around the world.HistoryCadbury Dairy Milk chocolate was first introduced in 1831. It became the market leader when it launched and started to sell chocolates. It is still the top selling chocolate brand in the country. Cadbury Mega Brands family crossing today has an international retail value approaching US $1billion. It is an international brand. Cadbury Dairy Milk carries the comparable distinctive image all over the world nearly 175 years. Wherever we steal a quantity of Cadbury Dairy Milk the pack design give be exactly the same, only the language will be different. The famous slogan glass and a half of full cream milk in every half pound with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising. wrinkle OperationsJohn Cadbury was the founder of the Cadbury chocolate. He opened a shop in Birmingham, England and started to selling tea and cocoa in 1824. In 1831, he started manufacturing drinking chocolate and cocoa. In 2003, Adams Confectionery was acquired and by dint of its number 1 brands including Trident and Halls. They became the leading worldwide confectionery company and the worlds number 2 in chewing gum.ObjectivesBefore commencing a channel, each and every management should decide on which market scheme they will be victimization and which strategy will suffice them for long term. They must take into consideration that correct and precise trade butts atomic number 18 set for their business. It will answer the business to create as successful as possible in the future. The best way to ensure that the business have set realistic a nd achievable objectives for the business.By using the following acronym of SMART, it helps to identify the business to make sure high-quality objectives be being set. It will help to maintain high sales for the product.The acronym SMART is to be checked over by businesses when setting its marketing strategySpecificMeasurableAchievableRealisticTimedSetting a competitive market, near(a) quality objective helps to improve market. Common objectives must set to ensure the successful with the launch of advanced product. The main objective is to deliver superior stockholder returns. Carefully selecting ideas and markets will ensure the deliver growth and meaningful increases in margin.ProductThe Cadbury Dairy milk Produce chocolate, gum and candy brands. They also sell drinking chocolate.Research ProposalResearch Topic health Risks Many customers who are eating more chocolate were rearing from diabetic. There is no resultant role found for Diabetic.ProblemMost of the masses are s uffering from diabetic. And there is no solution founded for the diabetic. Most of the people in the world are given over to chocolate. Even the diabetic patients are still continuing to eat chocolate. The people who enjoy more chocolate become more fat and get health check treatment for diabetic and as well as the fat problems. People are non aware of, what they are geting and how much serious risks are associated with these kinds of sugar products. Chocolates wont cause problem to everyone if they eat few. The problem occurs when there is no limitation. whatsoever of the diseases are caused by fodder and beverages are goObesityHeart DiseasesDiabeticCholesterolFindingsCadbury must face claim that the chocolate contain calories and fat. Children where boost to buy chocolate for promotion and to get demonstrate from Cadbury. Cadbury force them to buy chocolate for 2000 to get the promotion. It causes them to suffer from fat and diabetic.Some of the Cadbury products are contai n melamine. That chemic makes milk appear to have more protein. This chemical causes kidney diseases. In china, according to World wellness Organization three babies died and 54,000 people have sought medical treatment related to melamine tainted dairy products.The food and beverages company are the responsibilities for reservation the people to become fat. any the food and confectionery companys were violating consumer fraud statues by deliberately cheapjack consumers into thinking their products were healthy and nutritious.Most of the food and confectionery companys were violating consumer fraud statues by deliberately misleading consumers in to thinking their products were healthy and nutritious. The food industry and health campaigners are watching closely on behalf of several obese teenagers who claim the fats food company.The food and beverages company are the responsibilities for making them fat. The investigate for these problems helps the food and confectionery company to make their product healthy and nutritious. Then to find a solution for the people who suffer from diabetic, corpulency and fat problems.Health RisksOvercome from Health RisksAvoid law suitIs industry doing the right thing to reduce obesity?Consumer needs and industry objectivesObjectives of ResearchThe main objective of the research is to develop a new product in the market that is not affecting the health of the people. Here we introduce Cadbury Diet as a new product. Its mainly introduced for the people who suffer from diabetic. Cadbury Diet can be enjoyed not only by the diabetic patient as well as the children. We focus mainly on Diabetic patients and children.Analysis from the secondary dataCadbury facing claim that chocolate contain calories and fat. It causes people to suffer from fat and diabetic. Some of the Cadbury products are contain melamine. That chemical makes milk appear to have more protein. This chemical causes kidney diseases. In china, according to World Heal th Organization three babies died and 54,000 people have sought medical treatment related to melamine tainted dairy products.The food and beverages company are the responsibilities for making the people to become fat. All the food and confectionery companys were violating consumer fraud statues by deliberately misleading consumers into thinking their products were healthy and nutritious.The idea of introducing Cadbury Diet helps the diabetic patient from fat, obesity and sugar problems. Sugar patients were engaged to buy this chocolate forever, still it wont affect their health.Health AwarenessThere are many contradictive conclusions in studies considering what kind of foods consumers are willing to buy. This is further an indication that consumers might not be aware of their opinion in this topic, or maybe they do dictate one thing and than acts differently. Many studies show that people are interested in their health and as a part of that, they want to eat healthy. This has advo cated producers to invest in brands that are supposed to communicate health, but the functional food revolution is still absent which might suggest that consumers are not interested in such food. These factors were mainly a general interest in health and that they had perceived a physiological effect of the product.More over, respondents with a diet-related problem, personally or in the family, were more likely to consume cholesterol-lowering products than those without diet-related problems.Marketing PlanThe product development includes product design, industrial design, manufacturing process design, packaging design, and outsourcing finalitys. The stopping point stages are marketing strategy, market testing and commercialization which involve developing a strategy, testing the product and finally coordinating market entry activities, implementing marketing strategy and monitoring and control of the product launch.Product ResearchOur innovation remains one of the give away eleme nts to the companys success with new brands. respect changing the catering tastes and lifestyles with quality products and the strong brand values force customer to buy. It will help us to new product development for the business strategy. The idea of introducing Cadbury Diet helps the diabetic patient from fat obesity and sugar problems. Sugar patients were engaged to buy this chocolate forever still it wont affect their health.The Buyer Decision Process and Focus on CustomersWe mainly focus on Diabetic patients and Children. The reason for focusing for these customers is that they willing to eat chocolates. simply their health condition and future of children health were controlled by the parents. If this product wont affect their health then the parents set ahead their children to buy this product. People are aware of their health problems. As this new product Cadbury Diet wont affect their health then they were adopted to buy this product. Parents will encourage their childre n to buy Cadbury Diet.The consumer becomes aware of the new product but without any information on it. For example, people get aware of products with health claims but do not know what the concept stands for. In the next step consumer gets interested in the product and starts to seek information about it. Evaluation is the third step which meat that the consumer consider if it makes sense to try the product or not. He or she might, for example, think about the effect the product promise and how valid that information is. If the decision is to try the production order to get a better opinion, the consumer has entered the step named Trial. And if the opinion improves in a positive way the consumer reach the stage of Adoption, where he or she decides to make it a habit using the product.Marketing Planning StrategyGoal of increasing operating margins around 10% by suppress of 2011 with following elementsAim to reduce the complexity in business and minimize to duplicated activities. Ta ste and the flavour should not be same.To improve the performance all over the world.Main focus on profitable growth and rationalizing portfolio by the period of 2012.Market CharacteristicsInnovation remains one of the key elements to the companys success with new brands. Keep changing the catering tastes and lifestyles with quality products and the strong brand values helps to keep the brand at a maturity stage. It will help to new product development for the business strategy. Wherever the customers buy a bar of Cadbury Diet the pack design will be exactly the same and the Slogan will change as Glass of Milk with sweet less cream. There are nearly 40% of people suffer from Diabetic all over the world. By introducing sugar free chocolates helps to keep the market for a long term strategies.Pricing StrategyTo reduce cost and increase speed and ability to compete in the market helps from other competitors. New comers cannot competitive with cost and efficiency. As this Cadbury Diet i s a new product and focusing mainly on health, so we dont worry about the introductory price of the product.The estimated cost of this product is 0.69 per 40g.Marketing MixThere are two types of strategies on various things based on Marketing strategies can helps to launch new product. Marketing strategy is a plan of save which is used by many businesses around the world, which helps the business meet its aims and objectives, it can also assist a business when launching a new product as it helps to identify which different strategies would be best to use. Marketing strategies can be split into two main categories which are Short term and retentive Term.Short-TermShort-term strategies help a business to focus mainly on the quartette Ps, product, price, place and promotion. These strategies are vital to all businesses. These four features are the main things in a business to achieve objectives. But it should be used correctly.ProductCadbury Diet innovation remains one of the key ele ments to the companys success with new brands. Keep changing the catering tastes and lifestyles with quality products and the strong brand values force customer to buy. It will help us to new product development for the business strategy. Wherever the customers buy a bar of Cadbury Diet the pack design will be exactly the same and the Slogan will change as Glass of Milk with sweet less cream.PricePrice is an important element of marketing mix. The price is charged to determine whether the consumer will buy. Cadbury achieve the level of sales to make profit. Price is controlled by checking with the competitors charges.The estimated cost of this product is 0.69 per 40g.PlaceCadbury Diet megabucks with beverages and confectionery like small shops, super markets and petrol station. These are the main places where customers visit in daily basis.PromotionBy giving Advertisements, encourage customers to buy a product. People intend to participate in competition. As a part of new strategy we will announce 10,000 exciting prices by schoolbook or online entry by giving feedback about Cadbury Diet. As well as runner up prizes for the carnival theme. It motivates the customers to buy more chocolates. This promotion will be advertised by the Start of 2009, when the new product introduced for the Diabetic.Consumer BehaviorDecided to make the customers marketing orientated mainly to younger customers by making the products affordable and appealing to children. Advertise in different ways to reach the product in the market. Research the type of chocolates that satisfy the customers and their tastes.Positioning Strategy efficiency Ensure world-class qualityDeveloping world-class skills, processes and way of working will motivate people and it helps to improve reward winning performance. Customers confirm by Commitments which have been carefully selected to both improve business and ensure on the wider world. Marketing StrategyHaving a clear Vision into Action plan helps to memorise the customers mind by surveying. This aligns the energies and efforts of teams behind the brands, markets and projects. If these are carried out successfully then it will help on revenue, margin, and market performance. Building commercial capabilities and recruiting employees from urban areas for product distribution. Ghana is the place we are mainly aiming to increase cocoa production.Delivering preferred products at competitive cost with other competitor which affordable by the customer and their satisfaction.Allocating Resource for the New Product ripening. i.e., Cadbury DietMarket Leadership StrategyIn the confectionery market Mars, Nestle and Galaxy are the main competitors. Introducing new brands and promotion to customers and retailers helps to increase sales revenue. Advertisements in channels and newspaper helps to retain the brand name in the customers mind. PromotionBy giving Advertisements will encourage customers to buy the product at least for the competiti on? As a part of new strategy we will announce 10,000 exciting prices by schoolbook or online entry by giving feedback about Cadbury Diet. As well as runner up prizes for the carnival theme. It motivates the customers to buy more chocolates and they eager to buy chocolates. This promotion will be advertised by the end of 2009, when the new product introduced for the Diabetic.ConclusionCadbury is the largest confectionery market in the world. It holds second position in the 50 largest confectionery markets. Nearly 175 years it survived in the market. But it should keep the same image in the market. It should keep researching about their SWOT summary and market penetration to improve their market.REFERENCESArmstrong, G., Kotler, P., (2005) Marketing An IntroductionPhilip Kotler and Gary Armstrong Principles of Marketing 7th EditionCassar, G., Gibson, B., (2007), Forecast Rationality in Small Firms, Journal of Small Business forethoughtCheng, T. Y., Firth, M., (2000), an Empiric al Analysis of the Bias and Rationality of Profit Forecasts, Journal of Business Finance AccountingCravens, D.W., Piercy, N. F., (2005), Strategic MarketingGilbert L., (2005), Swedish Health Summit, Health Focus InternationalHamilton, A. C., (2004), Cost Management. 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