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People like Us Social Class in America Web Assessment essayEssay Writing Service

Individuals like Us Social Class in America Web Assessment essayEssay Writing Service Individuals like Us: Social Class in America Web Assessment article Individuals like Us: Social Class in America Web Assessment essayHow does social class make a difference? This issue has been broadly talked about in our general public. For a long time, it has been a typical presumption of numerous specialists, including sociologists, market analysts, students of history and political researchers that social class truly matters a lot. Social class exists in America today, in light of the fact that numerous Americans understand that salary and employment, family foundation, training, perspectives and practices, desires, and even individual appearance can check any individual as an individual from a specific social class. Actually, the most significant pointers of social class are pay, occupation and instruction. It is important to join these markers to distinguish some shrouded procedure that may influence human translation of the job of social class. The PBS site gives numerous models that point out to the way that social class truly matters in hu man life. The PBS site, People Like Us: Social Class in America, surveys class contrasts in different styles of living and different expectations for everyday comforts as a key sign of today’s society. Albeit a few sociologists propose that social class no longer exists in our general public and doesn't influence people’s lives, it is inappropriate to acknowledge the â€Å"death of social class.† We recognize various classes in our general public, including white collar class, common laborers, privileged, and so on. Without a doubt, social class can be difficult to distinguish, a lot harder than racial contrasts, yet much of the time, social class can be viewed as the significant indicator of an individual’s budgetary and instructive chances. In the last portions ofâ the narrative People Like Us: Social Class in America, the creators speak to Anderson High School in Austin, Texas as a compelling microcosmic case of the alleged social division that can p ossibly be stretched out all through the large scale level.Besides, numerous Americans would concur with the thoughts of Peter Berger that can be found in his Invitation to Sociology previously distributed in 1963, â€Å"different classes in our general public not just live contrastingly quantitatively, they live in various styles qualitatively†. In actuality, individuals are dealt with contrastingly in view of various social classes. William Domhoff investigates industrialist class as a social class and as a decision class in today’s society.I can't yet concur with these thoughts. I have encountered class contrasts throughout my life and realize that social class assumes a significant job in the lives everything being equal. Those individuals who live in Park Avenue penthouses contrast from the occupants of Appalachian trailer parks and inlet houseboats, just as from the inhabitants of rural gated networks. They have distinctive way of life decisions, various chances and various inclinations in their lives. The narrative People Like Us: Social Class in America assists with bettering comprehend the effect of social class on human life and distinguish the current contrasts between social classes. Truth be told, American residents know about class differentiations, which cause disparities of chance. I concur that Americans group one another, giving due consideration with the impacts of our acquired social class, including individuals’ self-discernments and expectations.Thus, race, ethnicity, training, salary and different variables make the game plan of social differentiations in our general public increasingly confounded. This reality implies that social class exists in American culture today.  Moreover, most Americans understand the importance of class, putting accentuation on the job of social and financial conditions, power, pay, work, race, religion, mental self view and perspectives, and numerous different components.

CP5 MindMapping and Task Management with MeisterLabs - Podcast with Michael Hollauf

CP5 MindMapping and Task Management with MeisterLabs - Podcast with Michael Hollauf BUSINESS MODEL OF MINDMEISTERMartin: Great. Michael, let’s talk about the business model. So, when you first launched the model, it was something like as you said a free model but later on you added a freemium model. Can you elaborate a little bit on that? So how did this evolve and how did it work?Michael: Actually, we did have â€" right from the launch; we had a freemium model. The only things we didn’t have were premium features. Yes, we had the pricing plan as well as the whole billing system so you could use a credit card and everything, but we didn’t really have features that were available to the freemium version. The funny thing was though that from Day 1 â€" and I think actually on Day 2, the first person paid, you know, a huge amount, I don’t know the cost back then, I think 30-40€, but they paid because they liked the product without having any need to pay. So that was pretty interesting. I mean, obviously the real payments in higher numbers only came when they a ctually had premium features and when we started to put up some restrictions on the free usage, they have to do otherwise, you won’t be able to sustain your business.Martin: And how did you try to balance growing the customer base which is, from I understand, you’re mainly driven by signing up free users and secondly, balancing this with developing, let’s say, premium features so you can monetize them because you are only having limited resources? How did you try to balance those two things?Michael: Another very good question. It’s at a point where we always have this question about it and still do it actually. But for a long time, actually still up to now, we went more for the giving away free as much as you can to increase virality to get in front of as many people as possible who if they don’t pay, might at least invite other people, you know, that might help you grow virally and try to make the features so that people who that are actually using it, not only profession als but definitely the ones who use it professionally and for business purposes but also who use it really more deeply, that they will pay. You let special users in it for free because in the end of the day, they are unlikely to pay for it anyway if I’m honest, and the ones who use it really deeply; you try to convert by adding features, that they would need, into the premium plan.Martin: How did I come to it, think about MindMeister before I was doing some memory training and I was thinking about: “Okay, what type of cool business application could I start? And then I came to MindMeister and it looked very, very simple and easy to me. So now, the question is: What are the reasons you keep out competitors out of the way? What is the secret sauce? Is it the scale, is it the simplicity, is it just because you’re somehow market leader in this kind of segment already?Michael: I think all of it placed together a little bit. We were the first to launch but not by a lot. Actually, I think about two months after we launched, the first competitor came along with you know, quite a similar solution, he was technically different, it was actually flash-phase back then, the competitor. It was the same browser-based mind-mapping.Yes, the thing is that definitely something we always prowess one of our USPs is simplicity â€" the focus on usability, on simplicity, on a beautiful design that we try and update regularly and keep fresh and keep modern, also again try and focus on a simple user interface that doesn’t overload the user, that keeps the learning curve quick and steep and that’s what we still do with that product with all the other products as well. At least I believe it’s one of the keys to success for all kinds of apps.Martin: And when this competitor arose like two months after you’ve launched, what had been your thought or reactions to that?Michael: Desperation, initially. In the first few years, whenever a new competitor came along, we would be quite depressed and think: “Oh god, what if they do it so much better than we do?”, “What if, they take our market away?” It hasn’t happened fortunately. If you stay on the ball, if you keep pleasing the users, keep making your app better, keep providing it with service, it’s unlikely to happen, unless Facebook or whoever decided to enter your niche. It hasn’t happened and we learned to live with it much better. So these days when we see a new app, we’re like: “Right, okay, so yup, looks good but we’ve come a long way and I think they will have to come a long way as well.Martin: Can you elaborate a little bit on the current team set-up and what is actually your focus? Are you seeing yourself more like a, let’s say, marketing customer acquisition company or are you perceiving yourself more as a tech company or maybe something totally different?Michael: I think we would like to perceive ourselves as a marketing growth customer acquisition company but if we’re being honest, we’re a tech company. That’s not a bad thing in itself either. My co-founder, Till and I were both techies from our background, we’re still techies at heart, I think. Although in the last years we focused much, much more on things like marketing, growth and even finance â€" all these things, you have to obviously do if you run a company. So we do that much, much more with built teams there to do that, but in the end of the day, after everything, I think it’s the product that counts. You have to have a great product, you have to provide a great service, you can increase your success obviously with marketing but I think no amount of amazing marketing could turn a dot into a gold nugget.Martin: And how many free users that you need to acquire so you c ould become cash flow-neutral at least after many months?Michael: I think as we had about a hundred thousand users or something in free users in total that, I think, that that wasn’t breakeven yet. But I think it was bet ween a hundred thousand and three hundred thousand, somewhere there we had a monthly recurring revenue that helped us pay the costs, running costs of the company. Well, we were only free people back then, still it wasn’t a huge running cost. But like I said, we focused a lot on getting many users so the conversion rate wasn’t amazing to paid users so we needed quite a lot of free users to actually pay the costs, but it grew quite quickly.Martin: Good. And at what point of time did you think about adding another product and creating, let’s say, an overall brand like MeisterLabs?Michael: Early on, about three years ago I would say. So we launched it nine months ago, we took our time building the second product; we wanted to make it really good. It took about two years actually. But we saw a few things:First of all we saw: mind-mapping is a stage in a process and it’s usually the first stage in a project. Three years heavily in the start phase of a project, when you exchange id eas, when you brainstorm, when you map out your project, and then comes a point when you go into implementing the project and working on everything. Then you need a different tool, and we saw a lot of users dropping off, of MindMeister maybe coming back a couple of months later for the next project but actually dropping off. We said, “Okay, let’s, you know, it’s a shame that they have to move to another tool because we don’t provide anything for them.”So we thought: “Okay, that would be a nice point to offer them a product that’s integrated with MindMeister and supports them in that second phase of the project.” We thought there’s lots of task mission tools around, of course it’s a huge market, it’s a very important market and we thought we have a lot of ideas that could make it nice, make it very usable, very simple, combine some of the things we like in other tools and create something we hope users will like.Martin: Why did it take you two years to develop t his prototype? And second question would be, lots of start-ups have the belief that: “Let’s ship it early, get the customer feedback and then iterate on the live product” which apparently you did not do.Michael: Exactly, yes. I have to say, looking back I’m very happy with the result, it is one thing. We took our time, we took a long time, we went through many iterations of design and so on and when we shipped, it was a really, really good product. But, looking back, I think we should have probably come the other way, we should have done it quicker, come up with something quicker, got feedback faster. That’s what we’ll probably try to do working in the next product. That is a lesson learned, I would say. Although again, I couldn’t say if the result would be the same. You know, looking back now you don’t know what would’ve happened if you went the other way. Taking too long with a product has a lot of drawbacks apart from the fact that you know, we came up later, we did. You know, you have to keep your team motivated and developers as well, if you take too long to bring out something, obviously the market moves. So my take away from that experience was next time spend more time on a smaller initial prototype and try to ship it faster.Martin: When you started with the company, you had a very limited scope of what you wanted to achieve, like for example with MindMeister, and then adding further products. For me, the question is what is the bigger vision which combines those different product ideas?Michael: Well, the bigger vision is to cover the entire creative process inside a high-tech company, so to speak, because that’s our target market, our main target market. The creative process, I mean creative project that starts out with a brainstorming bit, product development bit, and some sort of marketing campaign bit, anything else. Right now we cover the first two phases, the brainstorming phase and the actual project carrying out. There is a missing piece at the end, there we have some ideas for that as it is one missing piece in there and we might come out with it with a product that covers something there and closes the circle to the next project.Martin: How are those products integrated? So, for example I look at MindMeister, how is it then integrated to MeisterTask?Michael: When you’re in MindMeister, you can switch on MeisterTask toolbar and you can connect each mind-map with a project, so to speak. And if it’s not connected you can just right from there, create a project for this mind-map, although I’ve made a mind-map that’s connected with the same project and all that. So, let’s say kind of a one-to-many relationship there. And then in the toolbar you’ll see all the people that are in your project. You see little avatars from photos of them, and you can very easily just drag any mind-map node, any topic onto one of those avatars and what it’ll do, it’ll create a task for that person in the projec t.We, for example, we a lot our weekly meetings, and in weekly meetings we mind-map all the things we go through and then, with that okay, so that’s actually that’s something that, you know, Andrei has to do. So, we make the task and we drag it onto his face and he has the task assigned and the project management system and he can start working on it after the meeting.Martin: What’s the idea of MeisterTask based on several customer requests or was it more of a vision of you both that you said: “Oh, it would be very interesting if we are working on this creative process and therefore the next logical step would be this although customers didn’t request it.”?Michael: We had many customer requests to enhance the task management functionality in MindMeister. In fact, there’s a little bit of a task management functionality there like all mind-mapping tools, they allow you to sign a priority onto a node and the person and due date. But it’s very, very lightweight, so it ha s no follow-through, no process behind it. It is also very little, in terms of task functionality.Customers wanted more there. So it was visible customers used it for task management as well but we didn’t want to blow up a, sort of, partial functionality of a mind-mapping tool and then make it into a mind-mapping tool more complex, more low fit. We thought: Okay, since this is something different what people do, then this should be done in a dedicated tool.Martin: One option would have been if Im having this kind of modular market where I’m having mind-maps and I perceive you as a clear market leader in that. And now you’re entering into another market which is more task related etc. So, did you receive some kind of reaction from the other task-related companies that were just adding mind-mapping functionality, and then the competitions in those two markets are even increasing?Michael: We haven’t seen that yet as such. I think it terms of market size the mind-mapping market is a very focused but still very niche market. Usually when companies are in a market of a certain size, they expand into bigger, adjacent markets. They usually don’t expand so much into smaller adjacent markets. So we haven’t seen many task management tools expanding into mind-mapping. We see quite a few of our mind-mapping competitors adding task management but they usually do it differently, they add some more functionality into their product.ADVICE TO ENTREPRENEURS FROM MICHAEL HOLLAUFMartin: So Michael, over the last let’s say ten to thirteen years, what have been the major learnings that you can share with other people starting a company? Like some the stupid mistakes an entrepreneur can do, or maybe some very cool things he should do?Michael: Well, that could potentially be quite long. People interested in the story, there’s this article on TechCrunch that kind of tells our story, in quite details.Whenever I talk about the learnings from 7, 8, 9 years ago, I always me ntion the fact that this was 7, 8, 9 years ago and that also the market, the internet market, SaaS market has moved a lot since then. So, when I talk about the way we launched with a private beta, had invited people, gave them invitations, that’s something that worked back then. Quite uncertain whether it would work as well now because many people have done it and the market has changed and you need to shout much louder these days to get their attention than you used to so many years ago.But I think some of the other learnings are still quite valid for example: the other one I mentioned is focus on making your product usable, focus on the user, try to give him a nice feeling when he uses it. That is one key to success that we’d had, modest as it may be compared to some other companies out there of course. But I still believe that that’s one of the big things and we are not ready to compromise on usability doing anything. So we will discuss any small user interface change in th e name UI for a very long time to make sure that it doesn’t make things more complex or scare users off. So that is something we are good at.Some of the things that we’ve learnt over the years that we weren’t so good at, we also learned that they were important, have to do with obviously with marketing, with analytics especially. So analytics is one of the things that everyone knows is hugely important. In terms of measure, how your tool is used, measure what your users do, measure the conversions, all your key metrics, beware of key metrics. But I think at the same time, everyone who knows how important it is, very few actually know the numbers very well or do enough on that side. And that’s something that becomes more difficult to do the more you grow. So, if you start up with a small tool, and you build all the analytics and your measurements right in the beginning that’s much easier than if you do it years later when you have quite a large tool.Martin: You said that an alytics is very important. In the beginning, you didn’t know how your valid proposition and business model will look like because you’re iterating, etc. Do you think it’s a very good idea to have analytics from day one although you do not know what it is because it costs money to set up analytics, analyze etc, etc? Or do you think even though you should be very agile and iterative, still analytics should be done on day one?Michael: Yes, I think it should be. Like I said, it’s very easy to build it into a small product and I don’t think there’s any real cost associated with it if you don’t have a lot of traffic yet. Most of the tools that are out there will let you use it for free up to I don’t know how many thousands of impressions per day or logs per day. Once you grow, it’ll cost money but then you could hopefully afford it. It just helps you know your business, it helps you to keep things simple because if you measure everything you will also not run the risk of building too complex work flows into your tool, billing flows, conversion flows, and sign-up flows because it’s hard to measure them.The other thing we’ve learned, we’ve had quite a difficult set-up of ­ ­in terms of 30-day-free-trial with or without the credit card. And we actually went back and made everything much, much simpler. First of all, it is better for the user, easier to understand for the user, and second, because it’s much easier to measure.Martin: What tools can you recommend for analytics?Michael: So, we are using a mixture at the moment. One of the tools is everyone talks about is quite good, really, it’s Amplitude as it lets you log real, granular user events inside your app and see what users do, look at funnels about what they’re doing in the app. We still use Google Analytics for main SEO things.There is a couple of other SEO tools, on-page optimization tools and so on that are out there but there’s really too many to make any clear recommendation . We use on-page, we use search metrics, we use a few of those but take your pick. Something is better in each of the tools but overall, as long as you use something, that’s good enough.Martin: And when you wake up in the morning, what are the 3 to 5 key metrics you are totally interested about in order to assess whether your business is running well or not?Michael: When I wake up in the morning I usually unfortunately think of the tech things. I should think about those key metrics more. But some of the things we’re deeply looking at are, with intention, something we’re looking into very much in MindMeister. So, we look at different things in different products. In MindMeister retention is our focus and that’s because, like I mentioned before, it’s a bit of a seasonal product â€" you use it when you start a project, and you map it out, you create a couple of mind maps, share them with friends. Then when you fund that, you go away maybe for a long time and maybe come back. So our goal with that tool is build it into the usual work lifes of people more like we use it on an on-going basis and there we focus on retention. We have a lot of new users and we have four to five thousand new users per day, still growing, it’s pretty amazing. It’s important to show the people what they can do with the tool and keep them as users.With MeisterTask, it’s different. MeisterTask is a much more techy product once you use it because once you had a project there, once you had a task in there, unless you manage to finish them all, you will continue to use it, you know, you can continue to make more tasks, continue to share it with people. There, for us it’s more important to show people this is here as well, so this is an alternative if you’re using, let’s say, Asana, Wunderlist, or Trello, have a look at this because we think it’s better for these and these reasons. Most of the people who’ve seen it have agreed and the challenge there is how to get in front of those people.Martin: Great. Michael, what other learnings did you perceive over the years?Michael: So one other thing we’ve seen is it’s also been the way we’ve developed the second product, MeisterTask. If you had a problem and you don’t find a solution out there or you don’t find that you like and you then build a product to solve that problem for you then it’s quite likely, very likely so to speak, that there will be others out there, probably many others who had have that same problem and for whom you will help solve the problem with your product, so to speak. We did this with MeisterTask, we had this problem ourselves, how do we do our tasks after we’ve the mind-mapping. We built something that we wanted to use that helps us in our product development in our company, helps not only the tech team but also helps the marketing team and the sales team to manage their projects. So, we looked at companies our type, our size with different departments that would like to use an all-in-one tool together and built it for that. And we looked at the second characteristic as well there, we looked at companies â€" small companies like ours that work with freelancers, we have an external designer, we have an external iOS, Android developers and so on. And so we built the tools so that it also works for those people. You can write there, they have access to it, they don’t have to use only that and you can look at this use case and when we launched it had seemed that we weren’t the only ones who had that problem. So I think, build something for yourself that you really happy with and others will follow, so to speak.Martin: Great. Michael, thank you so much for sharing your insights and if you’re looking for a great task manager, check out MeisterTask. Thanks!Michael: Pleasure.THANKS FOR LISTENING! Welcome to the fifth episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. Martin: Hi. This time we have a one â€" or long-time favourite of mine, who is Michael from MindMeister. I can remember when I was still at university, I thought to myself: “Hmm, maybe I should start mind-mapping a company myself.” When I saw Michael, I said: “Hmm, maybe I would look for another business modeller.” Hi Michael! Who are you and what do you do?Michael: Hi Martin! Thanks for having me. First off, I didn’t know you â€" almost became a competitor â€" but you know I’m glad you didn’t. So my name is Michael Hollauf. I’m an Austrian and I now run, together with my co-founder, Till Vollmer, I run a company called MeisterLabs and we have two products. One of it you mentioned, it’s MindMeister for online-based mind-mapping tools and the second one is MeisterTask, it’s a collaborative Canban-style task manager that is fully integrated with MindMeister and a few other tools as well. We just launched last year.Martin: Great. How did you start this company?Michae l: Actually, we’re coming up to the 10th anniversary of the company founding this February, so next month.Martin: Congrats.Michael: Thank you. The product MindMeister itself has been around for good eight â€" eight and a half years. We launched it about a year after we founded the company. We’ve got a story behind us out there.Martin: And what did you do in those, like, twelve or eighteen months before you launched MindMeister? Did you work on other ideas first and then iterate it? Or was the vision, “Yes, we like to do something like mind-mapping but maybe we’ll just work on the prototype maybe during our spare time and if we see some traction then we will switch to it full-time.”?Michael: Yes, it was a bit like that. All I can grew out of another company that we founded three years before. Till and I were at an outsourcing company. We had a team of Java and Rubin developers in Romania and we did projects for other companies. And when you have, sort of, a service company, you have a lot of work to do in the one side but you also have downtimes when you have fewer projects, you have, sort of, free time with the people. And we tried out a few ideas â€" different things like 3-4 ideas like I would say, small tools. One of them was an online browser-based mind-mapping visualization. That kind of really felt right so we developed it further and then I think we started to found the company that would be a product company, would be MeisterLabs. In the 12th month before the launch, we just developed a product for that.Martin: And what made you think: “Oh, maybe we are on the right track with Mind Meister back then”? So did you receive some great traction in terms of user acquisition? Because I still can remember the first time I saw you, you had something like 1,000 or 10,000 subscribers which wasn’t that much back then. But was it something like this type of market validation or was it some kind of radar customer feedback which made you think: “Yes . We’re on the right track.”?Michael: So, the first feeling we got that we were on the right track was just from us personally and showing it to our friends, trying it out with people inside the company. We all thought: “This works better than we thought; there could be a market for this”. And then after that, it was a private beta launch like you mentioned, in that private beta launch we got a lot of feedback really quickly. So we started with an invitation of about 200 people and I think within a couple of days, we had a thousand people there. So those 200 people invited had invited other people and it quickly became a thousand and then, actually, within two or three weeks, to ten thousand people. The fact that people invited others and sent the link around showed us, alright, this sure is something that some people at least have been waiting for.BUSINESS MODEL OF MINDMEISTERMartin: Great. Michael, let’s talk about the business model. So, when you first launched the mode l, it was something like as you said a free model but later on you added a freemium model. Can you elaborate a little bit on that? So how did this evolve and how did it work?Michael: Actually, we did have â€" right from the launch; we had a freemium model. The only things we didn’t have were premium features. Yes, we had the pricing plan as well as the whole billing system so you could use a credit card and everything, but we didn’t really have features that were available to the freemium version. The funny thing was though that from Day 1 â€" and I think actually on Day 2, the first person paid, you know, a huge amount, I don’t know the cost back then, I think 30-40€, but they paid because they liked the product without having any need to pay. So that was pretty interesting. I mean, obviously the real payments in higher numbers only came when they actually had premium features and when we started to put up some restrictions on the free usage, they have to do otherwise, you won’t be able to sustain your business.Martin: And how did you try to balance growing the customer base which is, from I understand, you’re mainly driven by signing up free users and secondly, balancing this with developing, let’s say, premium features so you can monetize them because you are only having limited resources? How did you try to balance those two things?Michael: Another very good question. It’s at a point where we always have this question about it and still do it actually. But for a long time, actually still up to now, we went more for the giving away free as much as you can to increase virality to get in front of as many people as possible who if they don’t pay, might at least invite other people, you know, that might help you grow virally and try to make the features so that people who that are actually using it, not only professionals but definitely the ones who use it professionally and for business purposes but also who use it really more deeply, that th ey will pay. You let special users in it for free because in the end of the day, they are unlikely to pay for it anyway if I’m honest, and the ones who use it really deeply; you try to convert by adding features, that they would need, into the premium plan.Martin: How did I come to it, think about MindMeister before I was doing some memory training and I was thinking about: “Okay, what type of cool business application could I start? And then I came to MindMeister and it looked very, very simple and easy to me. So now, the question is: What are the reasons you keep out competitors out of the way? What is the secret sauce? Is it the scale, is it the simplicity, is it just because you’re somehow market leader in this kind of segment already?Michael: I think all of it placed together a little bit. We were the first to launch but not by a lot. Actually, I think about two months after we launched, the first competitor came along with you know, quite a similar solution, he was techn ically different, it was actually flash-phase back then, the competitor. It was the same browser-based mind-mapping.Yes, the thing is that definitely something we always prowess one of our USPs is simplicity â€" the focus on usability, on simplicity, on a beautiful design that we try and update regularly and keep fresh and keep modern, also again try and focus on a simple user interface that doesn’t overload the user, that keeps the learning curve quick and steep and that’s what we still do with that product with all the other products as well. At least I believe it’s one of the keys to success for all kinds of apps.Martin: And when this competitor arose like two months after you’ve launched, what had been your thought or reactions to that?Michael: Desperation, initially. In the first few years, whenever a new competitor came along, we would be quite depressed and think: “Oh god, what if they do it so much better than we do?”, “What if, they take our market away?” It hasn’t happened fortunately. If you stay on the ball, if you keep pleasing the users, keep making your app better, keep providing it with service, it’s unlikely to happen, unless Facebook or whoever decided to enter your niche. It hasn’t happened and we learned to live with it much better. So these days when we see a new app, we’re like: “Right, okay, so yup, looks good but we’ve come a long way and I think they will have to come a long way as well.Martin: Can you elaborate a little bit on the current team set-up and what is actually your focus? Are you seeing yourself more like a, let’s say, marketing customer acquisition company or are you perceiving yourself more as a tech company or maybe something totally different?Michael: I think we would like to perceive ourselves as a marketing growth customer acquisition company but if we’re being honest, we’re a tech company. That’s not a bad thing in itself either. My co-founder, Till and I were both techies from our background, we’re still techies at heart, I think. Although in the last years we focused much, much more on things like marketing, growth and even finance â€" all these things, you have to obviously do if you run a company. So we do that much, much more with built teams there to do that, but in the end of the day, after everything, I think it’s the product that counts. You have to have a great product, you have to provide a great service, you can increase your success obviously with marketing but I think no amount of amazing marketing could turn a dot into a gold nugget.Martin: And how many free users that you need to acquire so you c ould become cash flow-neutral at least after many months?Michael: I think as we had about a hundred thousand users or something in free users in total that, I think, that that wasn’t breakeven yet. But I think it was between a hundred thousand and three hundred thousand, somewhere there we had a monthly recurring revenue that helped us pay the c osts, running costs of the company. Well, we were only free people back then, still it wasn’t a huge running cost. But like I said, we focused a lot on getting many users so the conversion rate wasn’t amazing to paid users so we needed quite a lot of free users to actually pay the costs, but it grew quite quickly.Martin: Good. And at what point of time did you think about adding another product and creating, let’s say, an overall brand like MeisterLabs?Michael: Early on, about three years ago I would say. So we launched it nine months ago, we took our time building the second product; we wanted to make it really good. It took about two years actually. But we saw a few things:First of all we saw: mind-mapping is a stage in a process and it’s usually the first stage in a project. Three years heavily in the start phase of a project, when you exchange ideas, when you brainstorm, when you map out your project, and then comes a point when you go into implementing the project and w orking on everything. Then you need a different tool, and we saw a lot of users dropping off, of MindMeister maybe coming back a couple of months later for the next project but actually dropping off. We said, “Okay, let’s, you know, it’s a shame that they have to move to another tool because we don’t provide anything for them.”So we thought: “Okay, that would be a nice point to offer them a product that’s integrated with MindMeister and supports them in that second phase of the project.” We thought there’s lots of task mission tools around, of course it’s a huge market, it’s a very important market and we thought we have a lot of ideas that could make it nice, make it very usable, very simple, combine some of the things we like in other tools and create something we hope users will like.Martin: Why did it take you two years to develop this prototype? And second question would be, lots of start-ups have the belief that: “Let’s ship it early, get the customer feedback and then iterate on the live product” which apparently you did not do.Michael: Exactly, yes. I have to say, looking back I’m very happy with the result, it is one thing. We took our time, we took a long time, we went through many iterations of design and so on and when we shipped, it was a really, really good product. But, looking back, I think we should have probably come the other way, we should have done it quicker, come up with something quicker, got feedback faster. That’s what we’ll probably try to do working in the next product. That is a lesson learned, I would say. Although again, I couldn’t say if the result would be the same. You know, looking back now you don’t know what would’ve happened if you went the other way. Taking too long with a product has a lot of drawbacks apart from the fact that you know, we came up later, we did. You know, you have to keep your team motivated and developers as well, if you take too long to bring out something, obvio usly the market moves. So my take away from that experience was next time spend more time on a smaller initial prototype and try to ship it faster.Martin: When you started with the company, you had a very limited scope of what you wanted to achieve, like for example with MindMeister, and then adding further products. For me, the question is what is the bigger vision which combines those different product ideas?Michael: Well, the bigger vision is to cover the entire creative process inside a high-tech company, so to speak, because that’s our target market, our main target market. The creative process, I mean creative project that starts out with a brainstorming bit, product development bit, and some sort of marketing campaign bit, anything else. Right now we cover the first two phases, the brainstorming phase and the actual project carrying out. There is a missing piece at the end, there we have some ideas for that as it is one missing piece in there and we might come out with it w ith a product that covers something there and closes the circle to the next project.Martin: How are those products integrated? So, for example I look at MindMeister, how is it then integrated to MeisterTask?Michael: When you’re in MindMeister, you can switch on MeisterTask toolbar and you can connect each mind-map with a project, so to speak. And if it’s not connected you can just right from there, create a project for this mind-map, although I’ve made a mind-map that’s connected with the same project and all that. So, let’s say kind of a one-to-many relationship there. And then in the toolbar you’ll see all the people that are in your project. You see little avatars from photos of them, and you can very easily just drag any mind-map node, any topic onto one of those avatars and what it’ll do, it’ll create a task for that person in the project.We, for example, we a lot our weekly meetings, and in weekly meetings we mind-map all the things we go through and then, with that okay, so that’s actually that’s something that, you know, Andrei has to do. So, we make the task and we drag it onto his face and he has the task assigned and the project management system and he can start working on it after the meeting.Martin: What’s the idea of MeisterTask based on several customer requests or was it more of a vision of you both that you said: “Oh, it would be very interesting if we are working on this creative process and therefore the next logical step would be this although customers didn’t request it.”?Michael: We had many customer requests to enhance the task management functionality in MindMeister. In fact, there’s a little bit of a task management functionality there like all mind-mapping tools, they allow you to sign a priority onto a node and the person and due date. But it’s very, very lightweight, so it has no follow-through, no process behind it. It is also very little, in terms of task functionality.Customers wanted more there. So it was visible customers used it for task management as well but we didn’t want to blow up a, sort of, partial functionality of a mind-mapping tool and then make it into a mind-mapping tool more complex, more low fit. We thought: Okay, since this is something different what people do, then this should be done in a dedicated tool.Martin: One option would have been if Im having this kind of modular market where I’m having mind-maps and I perceive you as a clear market leader in that. And now you’re entering into another market which is more task related etc. So, did you receive some kind of reaction from the other task-related companies that were just adding mind-mapping functionality, and then the competitions in those two markets are even increasing?Michael: We haven’t seen that yet as such. I think it terms of market size the mind-mapping market is a very focused but still very niche market. Usually when companies are in a market of a certain size, they expand into bigge r, adjacent markets. They usually don’t expand so much into smaller adjacent markets. So we haven’t seen many task management tools expanding into mind-mapping. We see quite a few of our mind-mapping competitors adding task management but they usually do it differently, they add some more functionality into their product.ADVICE TO ENTREPRENEURS FROM MICHAEL HOLLAUFMartin: So Michael, over the last let’s say ten to thirteen years, what have been the major learnings that you can share with other people starting a company? Like some the stupid mistakes an entrepreneur can do, or maybe some very cool things he should do?Michael: Well, that could potentially be quite long. People interested in the story, there’s this article on TechCrunch that kind of tells our story, in quite details.Whenever I talk about the learnings from 7, 8, 9 years ago, I always mention the fact that this was 7, 8, 9 years ago and that also the market, the internet market, SaaS market has moved a lot since then. So, when I talk about the way we launched with a private beta, had invited people, gave them invitations, that’s something that worked back then. Quite uncertain whether it would work as well now because many people have done it and the market has changed and you need to shout much louder these days to get their attention than you used to so many years ago.But I think some of the other learnings are still quite valid for example: the other one I mentioned is focus on making your product usable, focus on the user, try to give him a nice feeling when he uses it. That is one key to success that we’d had, modest as it may be compared to some other companies out there of course. But I still believe that that’s one of the big things and we are not ready to compromise on usability doing anything. So we will discuss any small user interface change in the name UI for a very long time to make sure that it doesn’t make things more complex or scare users off. So that is something we are good at.Some of the things that we’ve learnt over the years that we weren’t so good at, we also learned that they were important, have to do with obviously with marketing, with analytics especially. So analytics is one of the things that everyone knows is hugely important. In terms of measure, how your tool is used, measure what your users do, measure the conversions, all your key metrics, beware of key metrics. But I think at the same time, everyone who knows how important it is, very few actually know the numbers very well or do enough on that side. And that’s something that becomes more difficult to do the more you grow. So, if you start up with a small tool, and you build all the analytics and your measurements right in the beginning that’s much easier than if you do it years later when you have quite a large tool.Martin: You said that analytics is very important. In the beginning, you didn’t know how your valid proposition and business model will look like bec ause you’re iterating, etc. Do you think it’s a very good idea to have analytics from day one although you do not know what it is because it costs money to set up analytics, analyze etc, etc? Or do you think even though you should be very agile and iterative, still analytics should be done on day one?Michael: Yes, I think it should be. Like I said, it’s very easy to build it into a small product and I don’t think there’s any real cost associated with it if you don’t have a lot of traffic yet. Most of the tools that are out there will let you use it for free up to I don’t know how many thousands of impressions per day or logs per day. Once you grow, it’ll cost money but then you could hopefully afford it. It just helps you know your business, it helps you to keep things simple because if you measure everything you will also not run the risk of building too complex work flows into your tool, billing flows, conversion flows, and sign-up flows because it’s hard to meas ure them.The other thing we’ve learned, we’ve had quite a difficult set-up of ­ ­in terms of 30-day-free-trial with or without the credit card. And we actually went back and made everything much, much simpler. First of all, it is better for the user, easier to understand for the user, and second, because it’s much easier to measure.Martin: What tools can you recommend for analytics?Michael: So, we are using a mixture at the moment. One of the tools is everyone talks about is quite good, really, it’s Amplitude as it lets you log real, granular user events inside your app and see what users do, look at funnels about what they’re doing in the app. We still use Google Analytics for main SEO things.There is a couple of other SEO tools, on-page optimization tools and so on that are out there but there’s really too many to make any clear recommendation. We use on-page, we use search metrics, we use a few of those but take your pick. Something is better in each of the tools but overall, as long as you use something, that’s good enough.Martin: And when you wake up in the morning, what are the 3 to 5 key metrics you are totally interested about in order to assess whether your business is running well or not?Michael: When I wake up in the morning I usually unfortunately think of the tech things. I should think about those key metrics more. But some of the things we’re deeply looking at are, with intention, something we’re looking into very much in MindMeister. So, we look at different things in different products. In MindMeister retention is our focus and that’s because, like I mentioned before, it’s a bit of a seasonal product â€" you use it when you start a project, and you map it out, you create a couple of mind maps, share them with friends. Then when you fund that, you go away maybe for a long time and maybe come back. So our goal with that tool is build it into the usual work lifes of people more like we use it on an on-going basis and there we focus on retention. We have a lot of new users and we have four to five thousand new users per day, still growing, it’s pretty amazing. It’s important to show the people what they can do with the tool and keep them as users.With MeisterTask, it’s different. MeisterTask is a much more techy product once you use it because once you had a project there, once you had a task in there, unless you manage to finish them all, you will continue to use it, you know, you can continue to make more tasks, continue to share it with people. There, for us it’s more important to show people this is here as well, so this is an alternative if you’re using, let’s say, Asana, Wunderlist, or Trello, have a look at this because we think it’s better for these and these reasons. Most of the people who’ve seen it have agreed and the challenge there is how to get in front of those people.Martin: Great. Michael, what other learnings did you perceive over the years?Michael: So one other thing we’ve seen is it’s also been the way we’ve developed the second product, MeisterTask. If you had a problem and you don’t find a solution out there or you don’t find that you like and you then build a product to solve that problem for you then it’s quite likely, very likely so to speak, that there will be others out there, probably many others who had have that same problem and for whom you will help solve the problem with your product, so to speak. We did this with MeisterTask, we had this problem ourselves, how do we do our tasks after we’ve the mind-mapping. We built something that we wanted to use that helps us in our product development in our company, helps not only the tech team but also helps the marketing team and the sales team to manage their projects. So, we looked at companies our type, our size with different departments that would like to use an all-in-one tool together and built it for that. And we looked at the second characteristic as well there, we lo oked at companies â€" small companies like ours that work with freelancers, we have an external designer, we have an external iOS, Android developers and so on. And so we built the tools so that it also works for those people. You can write there, they have access to it, they don’t have to use only that and you can look at this use case and when we launched it had seemed that we weren’t the only ones who had that problem. So I think, build something for yourself that you really happy with and others will follow, so to speak.Martin: Great. Michael, thank you so much for sharing your insights and if you’re looking for a great task manager, check out MeisterTask. Thanks!Michael: Pleasure.THANKS FOR LISTENING!Thanks so much for joining our fifth podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an h onest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to Michael for joining me this week. Until  next time!

Michael Jord The Greatest Basketball Player Ever - 2085 Words

His will to win is stronger than his will to survive. Michael Jeffrey Jordan is the greatest basketball player ever; however, what sets him apart from the other players and actually everybody on the planet is his refusal to accept defeat. In every facet of his life Michael Jordan has an unrivaled desire to not only win, but to be the best at anything he attempted. Throughout his life, both on the court and in all aspects outside of basketball, Michael Jordan displayed competitive drive unmatched by anyone who’s ever lived. Throughout his career Michael Jordan displayed his competitiveness in the National Basketball Association while playing on the Chicago Bulls. Although the examples are endless, the one game the truly sums up Michael Jordan’s incredible drive to game occurred on June 11th on the biggest stage of basketball: The NBA Finals. It was game five of the seven game series and Michael Jordan wouldn’t let anything or anyone stand in the way of winning the title, not even the flu. Yes, Michael Jordan played game two of the NBA Finals with flu like symptoms and not only did he play but he excelled. Thirty eight points, seven rebounds, five assists, three steals and a block were his stats but the impact of the game was far greater. At every stoppage, at every time out Michael Jordan was seen exhausted, drinking fluids desperately trying to replenish his body fluids. The man who was bedridden up until an hour before game time with the flu was simply mentally willing

Essay on Homosexuality Throughout History - 2399 Words

Homosexuality can be tracked throughout history. In ancient Rome, philosophers, such as Socrates, were having sexual relations with their students. They believed it was a part of becoming a man. The Bible, one of the oldest books in literature, discusses homosexual practices among the citizens of Sodom and Gomorrah. Some of the most influential people throughout history were discovered to be homosexual: Susan B. Anthony, William Shakespeare, Leonardo Da Vinci, and Tennessee Williams. Homosexuality is worldwide and has a global impact on society; it transcends borders, cultures, and governments. The homosexual society even bears its own international flag, a rainbow which signifies the bond between different people all over the world. The†¦show more content†¦The research was conducted before the start of the Gay Rights movement which has contributed to changes in data. In 1983, after the start of the Gay Rights movement, a study of 147 homosexuals was taken where 35% of the tested said that their sexual orientation was hereditary (Cameron 2). The inconsistency of data is predictable due to the change in thinking because of the Gay Rights movement. The answers from volunteers became more about the political struggle than the need for accurate scientific data. Although the elementary research did not prove that environmental situations are an underlying factor in determining sexual orientation, it did open a path for future research. Clearly, research over sexual orientation has been fueled by the desire for answers to complex questions. Researchers have tried to determine any physical factors that may alter sexual preference. Past research was inconclusive and unsupported mainly because of elementary equipment. As technology has advanced, so has the research. Between 1983 and 1991, postmortem brains were taken from three hospitals in Southern California. A certain region of the brain known as the AC (anterior commissure) was evaluated and 34 homosexual men, 75 heterosexual men, and 84 heterosexual women were studied (Allen 7199). The results showed that the homosexual males’ AC size was matched closer toShow MoreRelatedThe Psychology Of Sexual Orientations934 Words   |  4 PagesThe Psychology of Sexual Orientations Throughout the history of humans, people have been having sex. It’s obviously necessary for the continuation of humans as a species. But it definitely hasn’t been for just reproductive purposes. People have been engaging in same-gender sex for probably as long as humans have been around. However, the terms we think of today when we think of different sexual orientations didn’t get coined until the 19th and 20th centuries. And with these terms came huge stigmaRead MoreHomosexuality in Ha Jins the Bridegroom Essay918 Words   |  4 PagesHistory of Homosexuality in Society Throughout the course of history, the topic of homosexuality and its acceptable behavior has been one of varying opinions and much heated debate. Although how tolerated homosexual behavior was all through history can differ depending on who your source is, most everyone can agree that a few large cultures were either strongly for, or against, homosexuality. One key player in the fight against homosexuality was the all-powerful England. The first English civilRead MoreHomosexual Roles And Its Effect On Society1597 Words   |  7 PagesThroughout history, especially in recent years, there has been a dramatic change in LGBTQ+ rights. With this change, many homosexual themes and characters are prominently occurring across global cinema and television. 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History books in today’s society highlight the majority of groups of people and historical events. This essay will prove that there is a problematic issue where LGBT lives and existences are being erased throughout history and the modern era. Throughout, it will be explained how these groups of people are being underrepresented within history, major wars, and the modern era. History covers a very broad spectrum of time, with recorded history going as far backRead MoreHomosexuality And Its Effects On Society1387 Words   |  6 PagesHomosexuality remains a sensitive matter to the heart of individuals in America. From the past to the present, protests, debates, and laws have showered American history, showing a divided nation to eyes from the outside. However, with the growing exposure to homosexuality in this nation, it is becoming more clear that Americans are expressing and accepting it as a society norm. Of course, this spectacle started way back when Moses scribbled down the Lord’s word and created the book of LeviticusRead MoreSummary Of The Myth Of Homosexuality By Christine Downing851 Words   |  4 PagesIn â€Å"The Myth of Homosexuality† by Christine Downing, there is the discussion of homosexuality and its meaning over the years. Downing begins the article by stating how a myth has classified women-on-women and men-on-men relati onships to fall under the same term of homosexuality, but there is much deeper understanding to it than that. The classification under one word has caused a lot of shaping concerning how they are viewed or how they view themselves. In order to look past the surface of what definesRead MoreThe Amazing Adventures Of Kavalier And Clay1076 Words   |  5 PagesUnited States has struggled with the ideal of freedom throughout history including the 21st century. Nothing is more foundational to Americans as individuals and as a nation than freedom. 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Report of Contract of Agency Free Essays

Topic: Law of agency Summary of Facts: Company Star Boat employed Tom as the manager for marketing and sales department. Being an agent for Star Boat, Tom frequently concluded contracts with a number of suppliers for acquiring certain parts to manufacture boats. Smooth Sailing was one of the suppliers. We will write a custom essay sample on Report of Contract of Agency or any similar topic only for you Order Now Tom resigned from Star Boat in July 2012 upon being offered a better position in Star Ferry. However, he acquired 4,000 parts from Smooth Sailing in August and manager of Smooth Sailing did not notice that in the contract Tom indicated his signature as â€Å"manager, Star Ferry† and thought they were dealing with Star Boat as usual. When Smooth Sailing later notified Star Boat to make payment, Star Boat wanted to ratify the contract. Legal Issues: First, Star Boat wants to ratify the contract, we must know that whether there is any valid contract formed. There are six elements to create a valid contract including intention to create legal relation, an offer and acceptance, consideration, privity of contract, capacity of contract and legality of contract. The first element – intention to create legal relation is not fulfilled. As Smooth Sailing intended to deal with Star Boat but not Star Ferry. However, the contract now is dealing with Star Ferry. Smooth Sailing has no intention to deal with Star Ferry. As there is no intention, no valid contract is formed. Second, there is a unilateral mistake in this contract. Unilateral mistake involves only one party mistaken. To be operative, it must be known to the other party. Normally involve fraud on the part of the non-mistaken party. In the above case, Tom was dealing with Smooth Sailing before July. However, in August, Tom did not tell the truth to Smooth Sailing that he is the agent of Star Ferry but not Star Boat now. Therefore, Smooth Sailing thought that he was dealing with Star Boat as usual. In the following paragraph, we list two relevant cases which are similar to the present case. Cundy v. Lindsay (1876) HL, L Co, a linen manufacturer, received an order for a large number of linen handkerchiefs from Blenkarn, who signed his name in such a way that it looked like ‘Blenkiron Co’, a well-known respectable firm. L Co dispatched the goods on credit to Blenkarn, who resold 250 dozen to Cundy. Blenkarn did not pay for the goods. L Co sued Cundy to recover the handkerchiefs. It was held that the contract between L Co and Blenkarn was void for unilateral mistake. L Co intended to deal with Blenkiron Co, not Blenkarn. Cundy was liable to return the handkerchiefs to L Co because no right of ownership had passed to him. Lewis v. Avery (1971) Lewis sold his car to a man who claimed to be Richard Greene, a popular star. The man paid by cheque, providing a film studio pass as a proof of his identity. He sold the car to Avery. The cheque had been taken from a stolen cheque book and was later dishonoured. Lewis sued Avery to recover his car. It was held that this contract cannot be voided as the plaintiff cannot show the importance of identity. The mistaken belief to the credibility of act is not sufficient. Comparison: Comparing the legal issue between Cundy v. Lindsay (1876) and our case, both cases have the unilateral mistake. Cundy v. Lindsay can be voided because the identity was vital for them to form a contract. For the second case Lewis v. Avery (1971) compare with our case, both are also have the unilateral mistake. But the case Lewis v. Avery cannot be voided as it cannot show the importance of the identity. In our case, Smooth Sailing was dealing with Star Boat in the past and it shows that the identity is very important. Conclusion: In our case, Smooth Sailing thought it was dealing with Star Boat as usual and the identity is very important as it affects the credibility. In fact, Smooth Sailing always deals with Star Boats. We apply the case law, the contract should be voided because Smooth Sailing mistakes the identity and the identity is vital to the contract. Moreover, Smooth Sailing has no intention to deal with Star Ferry. Therefore, no valid contract exists and Star Boat cannot ratify the contract. How to cite Report of Contract of Agency, Papers

Third World Immigrants in the American Society free essay sample

This paper discusses Americans reactions to Third World Immigrants living in their country. The following paper argues that having immigrants in America is very helpful in some ways. The author gives an example that since they are willing to accept cheap wages, money can be put towards a greater cause. This essay argues that third world immigrants do not take away Americas cultural unity, rather they contribute to the notion that America is in fact a free country. Immigrants are just like Americans in that they always want to move away from crime. The rate of violent crime against individuals in Britain has increased a frightening 1,200 percent in the last 33 years (between 1960 and 1993), and the number of robberies by 2,700 percent. The overall crime rate has risen by 680 percent; (Illiteracy and Crime Web Site). So, most immigrants want to be free to what they want and not to be afraid to get killed by speaking their minds. We will write a custom essay sample on Third World Immigrants in the American Society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They have even formed a group called The Third World Center.

Society is becoming over-regulated

Society is becoming over-regulated Society These Days Does Society Really Need Regulation? It is impossible to make generalizations about whether society is or is not becoming over-regulated, as all societies require some forms of regulation in order to function, but not all regulations are of equal value. Instead, rather than trying to assess whether society as a whole is over-regulated, which is too sweeping an assertion to be either proven or disproven, we should unpack the problem of which sorts of regulations are excessive or superfluous and which are needed, and how the issue of the degree to which regulations are enforced is just as important as their existence on the books. Regulations: from Absurd to Necessary The first category of regulations we might consider are obsolete statutes that still remain part of the legal code despite having been rendered obsolete by either changing customs or new technology. In Missouri, for example, it is illegal to drive with an uncaged bear in ones car. Other laws date back to the time when horses and carriages were common modes of transportation. More relevant to todays students are what are sometimes called blue laws that regulate what is considered moral behavior, including sexual acts, and alcohol and drug use. Many of these, such as those concerning what sexual acts are permitted between consenting adults, are impossible to enforce and anyway seem to many people an intolerable limitation on what should be purely personal decisions. Others, such as the laws against pedophilia, seem to be morally justifiable. Another category of laws that in some peoples view constitute forms of over-regulation are those concerning the private use of alcohol, marijuana, and other addictive or mind-altering substances. While most people would agree that some regulation is needed, especially regulations that prohibit young children from accessing such substances, everything from the age at which people should be allowed to make their own decisions to which substances should be regulated in what manner are matters of controversy. My own position on this is that these substances are both over- and under-regulated. On the one hand, making substances illegal or limiting the days on which one can buy alcohol in stores is ineffective in preventing substance abuse. On the other hand, some forms of regulation, such as laws against drunk driving. have saved many lives and strengthening such regulations along with making public transit affordable and widely available might save even more lives. Legalizing recreationa l drugs but closely regulating them for quality and safety might also save lives; in this case, I would argue that many drugs are both over-regulated, in so far as personal use is criminalized, and under-regulated in the sense that quality and safety are not adequately monitored. The Nanny State While many people have issues with what the British term the nanny state that regulates many aspects of personal choice or behavior, peoples opinions vary on what specific regulations are justified. The attempt of New York City to prohibit the sale of soft drinks in servings of over 16 ounces was eventually overturned but still serves as an example of regulatory overreach. Although drinking a 32-ounce soda is not good for ones health, if someone wants that quantity of soda, that is a matter of personal choice. Moreover, as people could have bought two 16-ounce containers under the law, it would not have been a particularly effective way to encourage healthy eating habits. On the other hand, regulations that insist that accurate nutritional labels be made clearly visible to customers seem a legitimate form of regulation, as such labels allow us to make informed choices about our own health. What these examples show is that regulations in our society can be either beneficial or harmful. Some regulations are excessive or absurd, while others are necessary. In some areas, especially ones relating to health and safety, more comprehensive regulations and stricter enforcement would be desirable. Food should be safe to eat and water safe to drink. In other areas, though, regulations can be intrusive or even harmful. Thus our society can neither be said to be over-regulated or under-regulated, but rather we can conclude that we should look at each individual regulation on its own merits.

The Experts Guide to the AP Human Geography Exam

The Expert's Guide to the AP Human Geography Exam SAT / ACT Prep Online Guides and Tips AP Human Geography is an investigation of how the human species has populated the earth and developed different cultures, political systems, and means of production. This is a subject that can be a little hard to pin down because it represents an intersection of lots of different types of information. How does the College Board test such a wide range of topics? Continue reading to gain a better understanding of the lay of the land (so to speak) on the AP Human Geography exam! How Is the AP Human Geography Exam Structured? There are two sections of the AP Human Geography test: multiple choice and free response. The multiple-choice section is: 75 questions One hour long Scored based on the number of questions you answer correctly (no points deducted for incorrect answers) On this section, you’ll be expected to: Consider maps and spatial data Show a strong understanding of how the world looks from a spatial perspective Interpret patterns and processes at different scales Understand different regions Characterize and analyze changing interactions among different places The free-response section is: Three questions One hour 15 minutes long On this section, you’ll be expected to: Interrelate different topic areas and to analyze and evaluate geographical concepts. Answer questions based on stimulus material such as verbal descriptions, maps, graphs, photographs, and diagrams Demonstrate both analytical and organizational skills in your writing The AP Human Geography test is two hours and 15 minutes long in total, and this year it’s offered on Tuesday, May 5th at 12 PM. It will be a spoooooky scaaaary AP test. AP Human Geography Topics AP Human Geography covers the following seven topic areas, which you’re expected to be able to link together conceptually on the test.These topics are connected to subtopics that the College Board labels â€Å"Enduring Understandings† (listed below each main heading) that you’re expected to master by the time you take the exam. Topic #1: Geography: Its Nature and Perspectives Geography looks at the world from a spatial perspective. Geography offers a set of concepts, skills, and tools that facilitate critical thinking and problem solving. Geographical skills provide a foundation for analyzing world patterns and practices. Geospatial technologies increase the capability for gathering and analyzing geographic information with applications to everyday life. Field experiences are important ways of gathering geographic information. Topic #2: Population Knowledge of the geographic patterns and characteristics of human populations facilitates understanding of cultural, political, economic, and urban systems. Populations grow and decline over time and space. Causes and consequences of migration are influenced by cultural, demographic, economic, environmental, and political factors. Topic #3: Cultural Patterns and Processes Concepts of culture frame the shared behaviors of a society. Culture varies by region. Topic #4: Political Organization of Space The contemporary political map has been shaped by events of the past. Spatial political patterns reflect ideas of territoriality and power at a variety of scales. The forces of globalization challenge contemporary political-territorial arrangements. Topic #5: Agricultural and Rural Land Use The development of agriculture led to widespread alteration of the natural environment. Major agricultural regions reflect physical geography and economic forces. Settlement patterns and rural land use are reflected in the cultural landscape. Changes in food production and consumption present challenges and opportunities. Topic #6: Industrialization and Economic Development The diffusion of the Industrial Revolution facilitated improvements in standards of living. Measures of development are used to understand patterns of social and economic differences at a variety of scales. Development is a process that varies across space and time. Sustainable development is a strategy to address resource depletion and environmental degradation. Topic #7: Cities and Urban Land Use The form, function, and size of urban settlements are constantly changing. Models help us to understand the distribution and size of cities. Models of internal city structure and urban development provide a framework for urban analysis. Built landscapes and social space reflect the attitudes and values of a population. Urban areas face economic, social, political, cultural, and environmental challenges. Overall, the course revolves around a thematic understanding of the human cultural landscape and patterns of global development.It deals with how human interactions and demographics are shaped by location and environment. Learning objectives you’re expected to master before the exam include: Read sophisticated texts and academic writings. Write well-constructed essays and research papers. Think critically by synthesizing a variety of perspectives and information from different sources. Discuss controversial issues effectively. Analyze geospatial data. Present fieldwork and research in visual and oral formats. Work with other students to analyze real-world issues. For more details on the curriculum, take a look at the full course description. World Regions for AP Human Geography Here are maps of world regions that you’ll be examining across all the topic areas in the course. These maps are important because you need to know exactly where different cultural, political, and demographic developments have occurred. Understanding the relative locations of different regions can help you to grasp their places in the grand scheme of the human geographic landscape. The first map is a broad survey of all the world regions, while the second gets into more specific labels: AP Human Geography Sample Exam Questions This section will give an example of a real AP question from each section of the test. I'll go over explanations of the correct answers and the ways in which points were awarded. Multiple Choice For this question, we have to figure out which of the choices is impacted by an intersection of all three factors.Which aspects of human society are strongly connected to environmental laws, labor availability, and access to markets? It appears that this must be something related to the production of goods because both labor availability and access to markets are important for that, and environmental laws have an impact as well. Choice A can be eliminated because these factors together don’t point to an impact on political affiliation. Political affiliation isn’t directly related to industrial opportunities. Choice B is more ambiguous. It’s directly related to the economy which is what the three factors would potentially impact.However, all the factors are happening on the ground level, not in direct relation to a country’s GDP. This answer doesn’t quite fit. Choice C is definitely incorrect. It seems like an irrelevant answer because property tax rates aren’t necessarily directly affected by any of these factors. Choice D looks promising.Companies choose manufacturing locations based on lack of environmental restrictions on production, labor availability, and ability to easily transport products to markets. Choice E isn’t right because transportation costs are not necessarily impacted by these factors, especially not as directly as manufacturing locations. The correct answer is D! This question could be answered through logical thinking and a basic understanding of the reasons for economic developments.You might know that many US businesses have moved manufacturing plants overseas in recent years because of the cheapness/availability of labor, lack of strict environmental laws, and increased ability to transport goods cheaply across long distances to their largest markets.Other multiple-choice questions on this exam may ask you to identify an example of a concept or read data expressed by maps or geographic models.They also ask about particular locations, so you should know the characteristics of global regions regarding population density, economic climate, and cultural landscape. Free Response This question is from the 2015 exam and was worth eight points total. For part A, you just need to define a term.This is the suggested definition provided by the scoring guidelines: A person who flees, is displaced, or is forced to leave his or her home country. If you said something along those lines, you would get the first point. For part B, you could earn up to three points, one for each description of a valid reason for refugees to leave their countries of origin. Example of a political reason: They were forcibly evicted by the government or the military in their home country. Example of a social reason: Their rights or opportunities were denied based on gender or sexuality. Example of an environmental reason: Their home country was experiencing food insecurity or famine. For part C, you could earn two points, one for the identification of a reason why refugees left one of the countries in the chart, and one for an explanation of that reason.If you chose Somalia, for example, you could say a reason for refugees leaving the country was widespread religious, ethnic, and gender persecution.The explanation behind this would be that Militant Wahhabis persecuted other Sunnis, Animists, and Christians; there were major conflicts based on tribal differences; and rights and opportunities were denied to many people based on their genders or sexualities. For the final two points on part D, you're asked to provide explanations of the economic impact of refugees on a receiving country.These could be positive or negative. Examples include: Additions to the low-wage labor pool Increased demand for goods and services that could result in price increases Refugees may provide added skills and knowledge to the receiving country For more information on the scoring of this question, see this document. Haven't these poor people been through enough? How Is the AP Human Geography Exam Scored? You'll get one point for each multiple choice question you answer correctly. There are no point deductionsfor incorrect answers, so fill in every bubble! Onfree-response questions, points are allotted for answering each part of the question thoroughly.The number of points possible for each question varies slightly from year to year.Maximum scores on free-response questions range from 6 to 10 points.Each free-response question will have an equal bearing on your score regardless of how many points it is worth. Multiple choice and free response are each worth 50 percent of your score.Your free-response score is scaled in accordance with this and added to your multiple-choice score to arrive at a scaled score that is then converted to a score on the 1-5 AP scale.Here’s a link to the score distributions for 2015. Study Tips for the AP Human Geography Test As you get started preparing for this exam, here are a few pointers to keep in mind! Tip #1: Make Flashcards Much of the AP Human Geography exam deals with key terms covered by the course.Two out of the three free-response questions in 2015 asked students to define a term to earn the first point in part A, and the subsequent parts of those questions were dependent on a strong understanding of that term and its implications. Multiple-choice also includes many questions that ask you to identify an example of a certain concept defined by a phrase unique to the field of human geography.Your score is dependent on your knowledge of this field-specific terminology, so you should make a set of flashcards of the terms you learned over the course of the year.Go over them until you feel confident that you understand all the definitions well enough to think of real world examples.If it helps, you can include a couple of examples on the back of each flashcard along with the definition! Tip #2: Know Geographic Models (and Practice Reading Them) There are several geographic models that are important to understand if you hope to successfully interpret data in human geography.Make sure you're familiar with all of them and can read them easily. Sometimes, the test will present you with questions about identifying different types of models or ask you to comment on data sets. Tip #3: Take Official Practice Exams There’s no better form of practice than official AP test questions which is why you shouldtake a practice exam to start off your studying. This will allow you to predict your scores on the real test and make an informed decision about how much more you need to study to reach your goals.You might find you have trouble on certain types of questions that you didn’t expect to be a problem. A careful analysis of yourmistakes on practice tests will help to ensure that you only revisit content that has the potential to trip you up on the exam (rather than trying to reread your entire textbook). Tip #4: Review Regions (and Connect Them to Key Terms) A problem that some students have on this AP exam is citing incorrect geographic regions in their responses.It’s important to know the names of the different regions of the world and the economic, political, and cultural climates that have evolved over time.Be able to identify the regions on the maps included earlier in this article, and think about their individual statuses in connection to each of the main topics of the course. Keep a map of the world's regions in your metaphorical back pocket. Emphasis on metaphorical. Conclusion The AP Human Geography exam is structured in a similar way to other AP tests. It's on the shorter side, coming in at just two hours and 15 minutes, but it has both multiple-choice and free-response sections, and its questions require a wide range of skills and content knowledge. The seven major topic areas you'll encounter on the test are: Geography: Its Nature and Perspectives Population Cultural Patterns and Processes Political Organization of Space Agricultural and Rural Land Use Industrialization and Economic Development Cities and Urban Land Use Some study tips to remember for this examinclude: Make Flashcards Know the Geographic Models Take Official Practice Exams Review Regions Make sure you block out enough study time before the exam to take practice tests, review all of your mistakes thoroughly, and revisit key concepts! What's Next? Should you include AP Human Geography in your schedule? What about other AP classes? Read this expert guide to find out which AP classes you should take in high school. Everyone wants to get 5s on their AP exams, but how important is that perfect score in the long run? Learn more about what it means to earn a 5 on an AP exam and whether this is a smart goal for you. If you're applying to super competitive colleges, you might plan on taking SAT Subject Tests. Check out this article for information on the differences between Subject Tests and AP tests. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Human resource Essay Example | Topics and Well Written Essays - 1750 words

Human resource - Essay Example This report highlights the perils of using the appraisal as a control device. Managers, in today’s organisations, require the need to ensure employees are focused on meeting corporate goals and attaining goals related to their individual job roles. Policy is generally the tool of choice to ensure compliance, created to act as a guideline for improving or managing employee behaviour. Managerial controls are best managed through in-house policy creation and should never include the performance appraisal as a means to guarantee compliance. In progressive organisations, the performance appraisal is created as a tool to monitor employee job function, unique contribution, and assess the overall learning capabilities of employees. Abraham Maslow, a famous 20th century psychologist, created the Hierarchy of Needs which describes employee motivations in order to help them become a more well-rounded employee. This model describes basic human needs to include security, belonging and self-esteem as needs that must be fulfilled in order to become high-performing business contributors. â€Å"The satisfaction of the need for esteem produces feelings of self-confidence, prestige, power and control. Individuals feel useful when they feel they have some sort of effect on their environment† (Gambrel & Cianci, 2003, p.144). Self-esteem development is paramount for today’s human resource managers, as it is the determinant of how employees view themselves and their role within the organisation. It is because of these needs that the performance appraisal has been developed, helping employees to uncover their many talents and give them a tool for feedback as a means to improve self-esteem. Employees, at the most basic needs level, need reinforcement to give them guidance about their performance, their peer or manager relationships, and to help them understand which weaknesses require change or improvement. The appraisal acts as a feedback mechanism that provides

The death of rock and roll Essay Example | Topics and Well Written Essays - 500 words

The death of rock and roll - Essay Example There emerged a merger of secular and gospel themes coupled with a greater emphasis on vocalists. Soul music became a major commercial force and soon more attention was directed to it. Music is business beyond just passion. One needed to be where business is, this made more musicians levitate towards Soul. As more business was realized in the Soul genre more attention was given to it with little on rock and this commercial drive was critical in the decline of rock and roll.In my own experience, a similar commercial appropriation of a youth movement has happened in the recent past. This was in the genre of hip-hop music where there was an emergence of a subgenre, Crunk music also referred to as Krunk or pranksters. This genre originated from Memphis in the early 1990s and was to gain popularity in early 2000. It is an up-tempo and more club-oriented subgenre of hip-hop that is characterized by shouting vocals and heavy baseline. This subgenre immensely gained a commercial appropriatio n which would then attract more artists in the sector. More TV commercials, Radio adverts, and Film promos preferred the use of crunk in early 2000. This promoted this subgenre of Hip-hop attracting, even more, artists in the industry due to the heavy commerce it attracted. Clubs played crunch, public service vehicles and radio stations were all about crunk suggesting more business in this genre. For this period the genre of hip-hop faced a decline. Crunk was very popular in between 2001 and 2004.

The Impact of the Industrial Revolution on the Life and Health of the British People :: Free Essays

The Impact of the Industrial Revolution on the Life and Health of the British People Trade and industry changed dramatically during the Victorian period. The invention of new machines and the growth of factories affected the working lives of many people. The invention of steam power meant that many jobs could now be done by machines and steam powered machines meant that more goods could be made and much faster than before, when they were made by hand. When manufacturers realised this, they put their machines into huge factories so that all the work could be done in one place. Coal was needed to help make steam to power the machines. Many Victorian factories were built near coalmines to make it easier to get the coal to the factory. The coal mining industry grew. Many workers were needed to keep the new machines running in the factories and more workers were needed to work in the coalmines. Huge industrial towns grew around the factories as people moved to factory areas to look for work. In 1800, 75000 people lived in Manchester. By 1850, more than 300 000 people lived there. This made more goods for sale at home and abroad. The revolution had many impacts on Victorian life and many people benefited from industrialization but many people did not. For most people the Industrial Revolution was a good thing. Farm workers now had machines to help them and owners of the new factories and mills were making lots of money from the goods, made in their factories, being exported and sold. New inventions such as the telegraph and the typewriter created different kinds of jobs. However, for many people, life was made much more difficult. Factory workers had no rights and had to work long hours in dreadful conditions for a very low pay. The new machines were often not very safe and the workers' lives were at risk when they were running them. Factory owners exploited their workers, especially women and children. But people were desperate for work and those without jobs were not

The Labor Orgnizations

I intend to explain in great detail the major issues relative to the unionization process, the act, which governs, and the independent agency, which polices it. I will also show what organizations do to make it difficult to implement the process relative to unfair practices. The NLRA (National Labor Relations Act) was enacted by Congress in 1935. It has the power to regulate interstate commerce and to govern the employer/employee bargaining and union relationship on a national level. The NLRA was amended by the Labor Management Relations (Taft-Hartley) Act in 1947 and the Labor Management Reporting and Disclosure (Landrum-Griffen) Act in 1959. Most employers and employees involved in businesses that affect interstate commerce in any way are regulated by the act. The NLRA gives employees the right to determine for themselves whether they wish to be represented by a union. If the majority of the employees in an appropriate bargaining unit indicate that they support a union a certification of representative is issued. Generally, this designation or †showing of interest† contains a statement that the employees want to be represented for collective bargaining purposes by a specific labor organization. The showing of interest must be signed by each employee and each employee's signature must be dated. These elections are conducted under laboratory conditions to ensure that the election represents the free choice of the employees. Violation of the laboratory conditions, or of the 24-hour silent period rules may result in the NLRB invalidating the election results. The twenty-four-hour silent period is intended to give the employees time to reflect upon their choice free from electioneering pressures. The NLRB (National Labor Relations Board) is an independent federal agency established to enforce the National Labor Relations Act (NLRA). As an independent agency, they are not part of any other government agency such as the Department of Labor. Congress has empowered the NLRB to conduct secret-ballot elections so employees may exercise a free choice whether a union should represent them for bargaining purposes. A secret-ballot election will be conducted only when a petition requesting an election is filed. Although representation elections conducted by the NLRB are the most common means through which unions acquire representation rights, an employer may also voluntarily recognize a union as bargaining representative for a group of employees when the union demonstrates majority support. This can happen provided that the employer has no reasonable doubt of the employees' preference and that recognition is not granted for the purpose of assisting one particular union at the expense of another seeking to represent the same employees. A bargaining unit is 4a group of two or more employees who share a †community of interest† and may reasonably be grouped together for collective bargaining purposes. The NLRB is responsible for ensuring that any election in a representation case is conducted in an appropriate unit. A unit is usually described by the type of work done or jobs classification of employees for example, production and maintenance employees or truckdrivers. In some cases, the number of facilities to be included in a bargaining unit is at issue, and the number of locations to be involved may describe a unit. For example, in the retail industry, the NLRB may need to determine whether employees at a single store or whether a bargaining unit consisting of several stores is appropriate. Generally, the appropriateness of a bargaining unit is determined on the basis of the community of interest of the employees involved. Union or employees may file a petition for a decertification election. This petition, which can be filed by anyone seeking an election to determine whether the authority of a union to act as a bargaining representative of employees should continue. The signatures of 30 percent or more of the employees in the bargaining unit represented must support it. These signatures may be on separate cards or on a single piece of paper. Generally, this showing of interest contains a statement that the employees do not wish to be represented for collective-bargaining purposes by the existing labor organization. Each employee must sign the showing of interest and each employee's signature must be dated. When a petition is filed, the NLRB will determine whether the contract bar rule precludes holding an election. If it doesn't the NLRB must then determine an appropriate bargaining unit. The contract bar rule is a written labor contract, which bars an election during the life of the bargaining agreement. Unions may also acquire representation rights through unfair labor practice proceedings. The NLRB may issue a bargaining order when the effect of unfair labor practices by employers prevents a fair election from being held. The unionization process is not always welcome by employers and sometimes-illegal activity will go on to make it difficult to implement the process. Section 8 of the NLRA outlines specific behavior, which is unacceptable for employers. Cornell and Harvard Universities did research on employer coercion, harassment and firings, due to union campaigns, these findings were:  § One in four employers fires workers who are active in union campaigns-in all, it's estimated that at least 10,000 workers are fired each year for exercising the freedom to join a union.  § Ninety-one percent of employers, when faced with employees who want to join together in a union force employees to attend closed-door meetings to hear anti-union propaganda. 80 percent require immediate supervisors to attend training sessions on how to attack unions; and 79 percent have supervisors deliver anti-union messages to workers they oversee.  § Eighty percent hire outside consultants to run anti-union campaigns, often based on mass psychology and distorting the law.  § Half of employers threaten to shut down if employees join together in a union. Martin Jay Levitt, who had been among the fiercest hired guns brought in to fight organizing campaigns, said there were more than 7,000 attorneys and consultants who made their living busting unions. All told, the union busting industry had grown more than a billion dollars a year. Levitt, who planned and ran more than 250 union-busting campaigns across the country before renouncing the profession, described in detail the manipulation, dirty-tricks, abuse of the law and disregard for lives that are all part of a corporate campaign against a union drive. â€Å"Some corporate executives I encountered liked to think of their anti-union consultants as generals. But really the consultants are terrorists. Like political terrorists, the consultants' attacks are intensely personal,† he wrote. â€Å"Terrorists do not make factories and air strips their victims; they choose instead crippled old men and school children. Likewise, as the consultants go about the business of destroying unions, they invade people's lives, demolish their friendships, crush their will and shatter their families.† Levitt's standard operating procedures not only included investigating police records, personnel files, medical records and the family lives of union proponents to find a way to discredit them, but in the absence of any good ammunition he would simply concoct something to do the job. â€Å"To fell the sturdiest union supporters in the 1970s, I frequently launched rumors that the target worker was gay or was cheating on his wife,† he wrote. â€Å"It was a very effective technique, particularly in blue-collar towns.† Sharon Fisher's voice quivers when she talks about it. Ed Platt gets angry still. Ron Heller was shocked when the police looked the other way. Debbie Shallenburger says it's un-American, what happened to the hard-working citizens of her community. It's been a year since UAW members recessed their 17-month strike at Caterpillar plants in three states. But in and around East Peoria, Illinois, home of Caterpillar's corporate offices, Local 974 members and spouses still talk about the gang of thugs who brought terror to their quiet communities. They would cruise up and down the streets of Peoria, East Peoria, and suburbs like Washington, Pekin, and Metamora, often parking in front of the homes of UAW members. They would videotape family members in front of their own homes, at restaurants and stores, while they were driving. They learned the names of children, and called to them by their first names. They even left a flashlight inside the locked car of one worker's daughter, just to show that they had been there. It was all part of a huge intimidation campaign, and it got even rougher on the picket line where gang members assaulted women, provoked men to fight back, and used videotape to get workers fired. When they went to the local police for help, they were treated like criminals. Later they learned that the state police were against them, too. Who are these goons who roamed the streets of working class neighborhoods, protected by the law while terrorizing decent, law-abiding people? They're employees of Vance International–the same gang of thugs hired to clamp down on coal miners in West Virginia, schoolteachers in Cleveland, aerospace workers in St. Louis, and, today, newspaper workers in Detroit. When spying and provocation aren't enough, Vance's APT goons resort to violence like the assault that has left Detroit newspaper striker Vito Sciuto permanently scarred and still suffering violent seizures more than a year after brain surgery. Sciuto, a mailer, was smashed in the skull with a heavy piece of wood when 20 APT thugs formed a tight V-shaped wedge and marched out of a distribution center gate into a circle of peaceful pickets. The goal that night, a Vance employee told a reporter, was â€Å"to hurt people.† Detroit police watched the Vance riot, but no arrests were made. I feel once again that I have thoroughly covered the questions given. I put quite a bit of time into researching each part of the question. I was appalled at a lot of the information that I read, especially at Caterpillar and in Detroit. The examples I chose were the best out of many, which I had found. I really got into this essay and I hope you enjoy reading it as much as I did writing it. (Seriously)